Rhetorical Analysis of Habib Husein Ja’far’s Da’wah on the YouTube Account Jeda Nulis in the Video “Habib Login Rumah Pendeta”

Abstract

This article discusses Aristotelian rhetorical principles as an analytical framework for examining the da’wah activities of Habib Husein Ja’far Al-Hadar, as presented on the YouTube channel Jeda Nulis in the episode titled “Habib Login Rumah Pendeta.” As a da’i, Habib Husein Ja’far consistently promotes messages of tolerance in his preaching. The application of Aristotelian rhetoric in this study demonstrates that inventio is reflected in his choice of a clear thematic focus—conducting a podcast with Pastor Marcel as a concrete example of religious tolerance. Using a qualitative approach, this article illustrates how dispositio is employed in structuring his message around three parts: the reason for visiting Pastor Marcel, the explanation of the concept of tolerance, and concluding remarks emphasizing the importance of tolerance. Elocutio is evident in his linguistic style, which blends Islamic terminology with contemporary expressions, such as rahmatan lil ‘alamin, war takjil, and war natal. Memoria is observed in his strong recall and mastery of religious references, enabling him to cite sources fluidly. Finally, pronuntiatio is reflected in his delivery as a nationally recognized preacher whose audience includes both Muslims and non-Muslims.